Most brands talk as if their  customers lie awake  at night thinking about them. They don’t. They never did. They never will. They don’t care about you. They don’t care about your company. They don’t care about your founding story or your noble grind. They don’t even care what the product  is . People  do not  care. Not about you, at least. They only care about one thing. What does this do for  me . What do  I  get. What changes in my life the moment I say yes. Do I get healt

Most landing pages look like they’re trying too hard. Shiny. Loud. Busy. And still somehow empty. We’ll come back to this. But before we do, I need to pull you out of your chair and drop you somewhere else. Somewhere hot. Somewhere quiet. Somewhere so far from wi-fi and scrollbars that your stomach tightens. Picture yourself on a desert island. No food. No fire. No shelter. Just heat pressing on your skin and the slow panic that comes when you realise no one is coming. Then s

Everyone’s drooling over AI deck apps right now. You type a prompt, hit enter, and voilà — you’ve got twenty slides that look like the real thing. But looking good isn’t the same as  being clear. Clarity  doesn’t come from software. It comes from sweat. It shows up when you’ve wrestled an idea long enough to make it simple. You don’t need another tool. You need the  message  first, the slides second, and the guts to cut everything else. Think before you click. Who is it for?

Chinese chéngyǔ are short, but brutal. They cut straight to the truth. Each carries the echo of centuries — soldiers, poets, monks — all whispering a single punch of wisdom squeezed into four characters. Here’s one that always finds its way into my leadership sessions. 瓜田李下. Guā tián lǐ xià. Melon, field, plum tree, under. Four simple words. On their own, nothing. Together, a warning every leader should hear. That’s the power of chéngyǔ. They’re not sayings, they’re compresse

Ever heard of the red car theory? Maybe not by name, but you’ve lived it. Let’s play. You crawl through traffic, half-awake, brain on autopilot. Same road.  Same faces.  Same playlist. You’re moving, but you’re not seeing. The world’s there, but you’re tuned out. Think back. Did you spot any red cars on your way to the office today? You might shrug and say, “Maybe. Not sure.” Now, what if I told you, before you left your house, “For every red car you spot, I’ll pay you enough

Startup founders love their tech. They work like hell to build something brilliant. A product they believe will change the game....